Evaluation Question 2 Script

This is the text I have wrote to go onto a prezi presentation for this evaluation question:

In the research and planning stage I identified the common conventions of kind of indie rock and how they are used in real media products and I decided how I would incorporate these into my own ancillary texts and music video. I researched these conventions on the internet and found out how they are used and why.  I used some indie conventions but didn’t necessarily follow them all from how I wouldn't brand Lego Monkeys as being purely indie, despite the song I chose.
My digipak ideas have changed a lot since my draft version. When I was creating my draft I just wanted it to be exactly like Bombay Bicycle Club and so did not use any of my own ideas and just went along with ideas I saw. This lead to a massive divide because I decided that half should be black and white and half should be beige. Since my advert didn't change much it meant there was little link between my ancillary products. I chose my album name as a purposeful link to my video and particularly the song by naming the album 'Endless Shuffle' after the song I used for my video 'Shuffle' which helped tie everything together. For the inside panel with text on I took a lot of inspiration from Kings of Leon's album Youth and Young Manhood since it also incorporated a lot of black and white.
The idea for my advert purely came from wanting it to match the digipak thus linking the ancillary texts once again. It uses most of the same features such as the header, album name text and images which essentially is the cover.
Costume is a very important convention to include in both the ancillary texts and the music video. The consistency of the band’s style entirely determines how well they will be recognized. To make my photos consistent and link them as a brand i used the same photos for the advert as for the front cover panel of the digipak. However, this becomes an issuee from how I couldn't use this in my video because it was still photos.
Overall, with the same 4 band members being used throughout the video slight changes to costume are not as big a factor.
Despite black and white being a key part of the digipak and advert from all images on them being this way, I wasn't able to work a link to it in the video without making some of the scenes black and white. I didn't want to do this because black and white is known as being kind of sad and gloomy where as my song and band represent fun and enjoyment so it would cause of a clash of ideas.
One of the strongest links between my video and my ancillary products is the actors used. This is one of the only factors that never changed throughout the whole production and the character that they display in the video makes them one of the most memorable factors. They worked effectively because they all had great chemistry together before the video  which I knew would come through when filming. This was one of the most crucial factors to me