Audience Profile

The genre of our music video is Hip Hop so the main target audience will be people who enjoy Hip Hop. However, we have put a twist in the video which can also relate to people who play sport as we have twisted Hip Hop with sport. In the UK (using UK tribes) the group of people who our video will relate to most is the Get Paid Crew, these are people who think a lot about money and aspire to people like JAY Z (who is a Hip Hop rapper). As we are twisting the video with sport, it can also relate to the UK tribe Sport Junkies. These are the people who have devoted their lives to sport since they were born. Our video is based on people growing up with sport and has a hip hop song in the background which adds the twist to it. The age of our target audience can pretty much be any one as we have decided on making our video inspiring so all people can enjoy it. But with the Hip Hop song playing in the background, we think that song is more linked to people in their teens to mid 20's as it is an old song but has a very catchy beat to it. It is also mainly just men from 14-26 but the music video itself can be enjoyed by everyone.